Emergen-C Brand Extension
Out of Emergen-C, Slice was born. Slice is a juice and snack bar that uses Emergen-C's core ingredients to offer nutrients in the form of carbonated drinks, juices, gummies, and popsicles.
Launched on college campuses, Slice targets the young adult who works hard but may play harder.
Vice & Virtue
Split into 2 different sides, Slice stands sell beverages and health snacks to cater to the good and bad in everyone.
Vice is for the Friday night in all of us, while Virtue caters to the Monday morning everybody. Each side offers different products that are geared towards the unique activities and lifestyle choices ahead or behind.